Let’s Talk About Identifying and Entering New Markets
International expansion is an excellent way to widen your audience and grow your online revenue, however not all markets offer the same risks and opportunities for your brand.
In this panel, we will look at how to minimise the risk and maximise the reward of growing into new markets, from identifying localisation opportunities to testing the waters on a smaller budget. We will also cover what brands need to consider when localising their offering to ensure they reach and resonate with their international audience.
Participate in an easy-paced 90-minute conversation with the minds that lead and influence the direction of the language services industry. Instead of rushing to end the session and trying to squeeze in questions in five minutes, we allocated 30 minutes for questions from the audience.
August 12, 2021 09:00-10:30 AM PDT
Moderator: Chris Attewell, (Search Laboratory)
Panelist 1: Nicola Winters (Search Laboratory)
Panelist 2: Liam Higgins (Google)
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