USING LANGUAGE TO END POLIO NOW
The Challenge
The World Polio Day 2018 was hosted by Rotary International as part of a campaign to wipe polio off the face of the earth. Global health experts and celebrities gathered in Philadelphia to take stock of collective efforts towards the eradication of this crippling disease.
Rotary needed to go beyond geographic and language barriers and it hoped to reach upwards of 100,000 viewers worldwide. It also wanted to use its own interpreters to render the program in English and another eight languages. Only their interpreters would have to work out of Rotary’s international headquarters, some 800 miles away.
The KUDO Way
With as little as a computer and basic connectivity, KUDO was able to capture all the action in the room and distribute it through the cloud in the form of HD audio and video. Spread through 30 countries, viewers followed the program on their mobile phones or computers, in real-time and in a language of their choosing.
Rotary interpreters, trained online in the use of KUDO, translated every speech, including the narration of several videos, in English, Spanish, French, Italian, Portuguese, Japanese, Chinese, Korean and German. And they did so remotely, from their booths in Chicago, through KUDO.
The solution required minimal setup and no equipment lease, as viewers relied on their own computers and smart devices. Rotary also saved big for not having to fly interpreters around.