SaaS Marketing Veteran to Spearhead Global Marketing Strategy for the Multilingual Interpretation Platform
17 March, 2021 – New York City, NY – KUDO, Inc., the leading Language-as-a-Service (LaaS) platform for multilingual online meetings has announced that Rebecca Schuette has joined the executive suite as Vice President of Marketing. In her new role, Schuette will lead global efforts to create awareness for KUDO’s platform and support KUDO’s mission of redefining communication possibilities in the global economy.
According to KUDO CEO and Co-Founder, Fardad Zabetian, “The globally seismic shift toward digital meetings in 2020 created a need for a seasoned marketing executive to help navigate our growth. We are so pleased to have such a high caliber team member added into our executive suite. No doubt, Rebecca will ensure that KUDO can continue the rapid acceleration for the need for multilingual web meeting tools globally.”
Schuette brings an impressive portfolio of startup and blue-ribbon ad agency experience to KUDO. Most recently having served as VP of Marketing for SmartBooks, a SaaS-enabled finance and HR solution for small business, she was responsible for architecting the company’s go-to-market strategy, most notably piloting a partnership with Staples. Prior to that, Schuette held marketing leadership roles at proximity-based mobile marketing platform Swirl and immersive advertising pioneer EveryScape where she was involved with the precursor to what is now known as Google Street View. In those positions, Schuette optimized revenue funnels and channel sales strategies as well as directing global marketing planning and execution. Schuette also served in advertising agency account positions on the GMC account at Digitas and on VW of America at Arnold Worldwide, for which she won a Golden Effie Award for a partnership with Apple’s iPod.
“Coming to KUDO, I am inspired by the culturally diverse team of brilliant minds who are working together to bring multilingual communication to the mainstream,” said Schuette. “I will be focusing on expanding adoption of this technology with government entities and multinational corporations in the U.S., the APAC region, EMEA and South America.”
KUDO is a cloud-based collaboration platform that enables web meetings and live conferences with real-time multilingual interpretation. KUDO supports more effective and inclusive meetings by enabling people, governments, and businesses to overcome communication barriers and speak their own language. Accessible from anywhere, on any device, KUDO redefines possibilities in global communication. KUDO, Inc. is a New-York based technology startup founded and managed by language and conferencing industry insiders looking to bring people together. More info at www.kudoway.com