MULTILINGUAL USER RESEARCH
Your company is working on the next great app. To create the best experience possible, the California-based UX team has gone through many interactions with local consumers to understand their needs and expectations. But if you want your product to grow a global user-base, your user research must reach consumers from all corners of the world speaking multiple languages.
The Old Fix
Your research team could go on a series of field trips to South America, visiting, say, the three largest cities on the continent It shouldn’t be too hard to engage a local interpreter in each place. You could also travel with your own team of interpreters. But not only would this send the budget out of control, it would also make the sessions longer and less engaging, with participants and interpreters having to take turns in one same room.
Not very effective and not unlikely to have a negative impact on the quality of the insights you’d hope to obtain. Your dream app risks becoming just another app. But don’t lose hope yet.
The KUDO Way
You need a seamless multilingual usability test experience allowing you to interview people where they are and from where you are. Wouldn’t that be nice?
That’s where we come in. With KUDO you can schedule remote sessions to interview consumers all over the world, in any language. The parties simply get in front of their computer, turn on their mics and cameras and start speaking freely, as in normal conversation, in the language they can best express themselves.
With the click of a button, everybody in the call will select the language they would like to follow in. the interpretation will be done by highly-trained conference interpreters, working remotely, through KUDO. It is as simple as that.
Your researchers can now moderate the session actively or discreetly observe the conversations unfold. Participants will be able to better express their thoughts and feelings, you can upload background materials, chat and hold polls and surveys, and everyone can now share their screen, so the participant can see your design, and you can see them interacting with it, in real-time.
Problem solved. Well, one of them. You still have to find what to do with all the extra time and cash KUDO has just freed up from all the travel not incurred and the added productivity. But you can always go fishing.